Brand Consultation
Whether you're building the visual and tonal elements for your business or updating & rebranding; strategic research, consultation and style guides will ensure your visual identity and brand personality resonate with the target market and stands out from your comp set. (And if I can fit that much navel-gazing, inside-baseball jargon into one paragraph, just think how smart I can make you look).
Marketing & Communications Strategy
The whole enchilada, comprising comprehensive marketing plans and the execution of those integrated strategies. Applicable for specific campaigns or projects, your annual business or a new property/company launch.
Business Development
Partnership & Sponsorship friends. AKA, I'm going to help you play well with others. From pitches, RFPs and negotiations to deal execution, how can we best position your brand to authentically leverage other businesses and experiential opportunities to drive revenue, engagement and enhance your brand vision?
Experiential Cultural Curation
With a background in the cultural & hospitality sectors and a personal commitment to Toronto's creative culture, I have ties to many inspiring organizations and talented individuals that can enhance an event or activation, design a mural, host a party, provide great content etc. Consider yourself culturally covered.
Content Strategy & Community Management
Many companies are on social media, pushing out content because they know they should be. Several of them execute those platforms reasonably well. But without elevated content creation and a connectivity to overall communications strategy, you might be doing more harm to your brand than good if you're posting just for the sake of it. You're certainly not optimizing those platforms. Not to mention leaving the reach of your most cost effective marketing channels on the table. Let's talk editorial; from visual assets to blogging, copywriting and platform execution, give me your passwords and I'll be able to considerably evolve your brand narrative. While also working the numbers, growing your reach and engagement. Yup, I'm that good.
Copywriting
Need someone to turn a pretty phrase on your behalf?
Project Management
I've worked with and overseen a slew of talented graphic designers, illustrators, web designers & U/X developers, PR specialists, photographers, videographers etc. I can bring you talent or pass on recommendations to expert contributors. Also, the value of having a Marketing Director manage website, collateral, media outreach & other projects ensures a comprehensive roll-out strategy and the integration of overall marketing & communications objectives. Not to mention you might be busy with your day job and the bandwidth sure comes in handy.